(Optional Product Logo or Name)
1. Bold Promise
2. Does any of this sound like you?
- Problem in their own words.
- Problem in their own words.
- Problem in their own words.
If so, you're in the right place!
3. You want your BIG WHY
You’re (list all of the qualities/qualifications that your ideal client has that makes them the perfect person for you to work with).
And you wish you had (result 1, result 2, result 3.)
4. The only problem is...
- Pain point 1
- Pain point 2
- Pain point 3
5. Magic Wand: You wish you could [wave a magic wand to make it easy for you to get the result and your big why without the limiting beliefs that hold you back.]
6. Imagine If...
Imagine that you [have result, result, result].
- What will it feel like when [you have your big why]? ]
- How will it feel when you [no longer think limiting belief?]
- Imagine what your days will be like when you [don’t have pain point anymore].
- What will be possible for you when [you have result or pain point is gone?]













7. The Solution: That's exactly why I created [Product/service]


















9. Before your product
- How they're struggling.
- How they're struggling.
- How they're struggling.
After your product
- How they're succeeding.
- How they're succeeding.
- How they're succeeding.





11. Results + What’s in it for them: When you [join program, buy product, work with me], you'll...
- [Result they’ll get] so that [what’s in it for them, thing they REALLY want]
- [Result they’ll get] so that [what’s in it for them, thing they REALLY want]
- [Result they’ll get] so that [what’s in it for them, thing they REALLY want]
12. Here's what you'll do:













Step 1
[What they’ll learn or do or get] so that [ what’s in it for them].













Step 2
[What they’ll learn or do or get] so that [ what’s in it for them].













Step 3
[What they’ll learn or do or get] so that [ what’s in it for them].













13. Here's how I'll support you:
- Weekly Live Q+A calls where you can show up ask me your questions in person every single week.
- A Facebook Group that I’m personally in every weekday to review your marketing plan + assets, give you personalized feedback and answer questions.
- Workbooks, action steps, tech tutorials, swipe files + templates for each lesson so you always know exactly how to implement what you’re learning.
14. Offer - Product Name
1. Bold Promise













- [Feature] so that [what’s in it for them, thing they REALLY want]
- [Feature] so that [what’s in it for them, thing they REALLY want]
- [Feature] so that [what’s in it for them, thing they REALLY want]
[Scarcity, if applicable: This offer ends in {time}, There are only 5 spots available, Cart Closes on Day]





Here's how it works:













1. Choose a payment option
Pay in full for the most savings, or be billed monthly. Once you choose your payment plan you’ll be redirected to the secure checkout page. You can pay your credit card or Paypal.













2. Check your email for all the details.
Pay in full for the most savings, or be billed monthly. Once you choose your payment plan you’ll be redirected to the secure checkout page. You can pay your credit card or Paypal.













3. Log in and get started.
Join Risk Free
Your refund policy goes here.
You can read the full terms and conditions here.
[link to your Terms + Conditions page where you will have outlined the same refund policy.]
15. Questions People Ask Before Joining
A. Answer
A. Answer
A. Answer
A. Answer
A. Answer
A. Answer
Have a question I didn’t answer here? Email me at [your email address].





16. This is for you if...
- Characteristic of the person its right for.
- Characteristic of the person its right for.
- Characteristic of the person its right for.
This is not for you if...
- Characteristic of someone it's NOT right for.
- Characteristic of someone it's NOT right for.
- Characteristic of someone it's NOT right for.
17. Why I Created Program
Hi, I’m [Name], and I created [program, course, solution, product] because [reason you are so passionate about helping your ICA.
You can tell a shorter version of your Transformational story from your About Page here as well, relating to the results this thing will help your clients get.
That’s what I’ll help you do inside my program.













You can do this even if...
Limiting belief 1
Explain why they can do it even if they have this limiting belief.
Limiting belief 2
Explain why they can do it even if they have this limiting belief.
Limiting belief 3
Explain why they can do it even if they have this limiting belief.
At this point I've given you all the information I have to help you decide if [Program] is the right next step for you.
[Scarcity, if applicable: This offer ends in {time}, There are only 5 spots available, Cart Closes on Day]
If you’re still on the fence, just send me an email at [your email address] and let me know what’s holding you back and I’ll let you know if I think you’re a good fit or not since [Program] isn’t right for everyone.